Rael / #RaelEats - Content Marketing

Lauren partnered with Rael to launch their brand campaigns. Rael, an organic feminine care company, gained their success on Amazon with their high-performing organic products. Their challenge was that they didn't have an active presence outside of Amazon and that there were a lot of competitors in the industry pushing for the "100% organic" selling point. To help solidify their branding and develop a loyal customer base outside of Amazon, the campaigns were focused on creating a unique culture and lifestyle around how real (Rael) women live, both in and out of their periods. The campaigns help build a narrative that authentically resonates with their customers and demonstrates how Rael products fit seamlessly into their lives.

The Campaign Have you ever considered that the food you eat during that time of the month could matter? #RaelEats is a series of content that provides women with recipes using ingredients known to improve everything from your skin and mood to your gut health. Each dish is made with an all-star ingredient that's fully equipped to fight off period symptoms that’s rich in flavors and fun to cook. Because indulgence doesn’t always have to be a bad thing. A second part of the campaign features real women with real advice on how they take care of themselves during their period.

Shots from Campaign

Instagram Stories

Featured Rael Women

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