The Challenge M&M Manufacturing ("M&M") has clear and straightforward internal company values: to build a business around people dedicated to integrity and excellence. They are a well known player in both the industry and in the Dallas region and they are projected to become a national leader in their industry in 5-10 years. However, their state-of-the-art products and services were being overshadowed by an outdated brand. They needed a branding solution that can encompass the great history of the company and simultaneously embrace the next generation to build a new brand that they can believe in as well.
The Solution To kickstart their rebranding project, Lauren assembled a team of innovative thinkers to travel to Dallas and lead a brand strategy workshop with the company's senior leadership. Lauren's team met with every key stakeholders to deepen their understanding of the business and industry. During the workshop, Lauren and her team covered the fundamentals of brand strategy and brand evolution. They planned out a series of activities to get the group thinking about the company's brand architecture and more like brand managers. After the workshop, Lauren's team conducted a thorough brand audit to inform M&M as they develop their new brand.
The Results Lauren put together a thorough audit and discovery report based on the stakeholder interviews and workshop. The report included discoveries from the brand audit, an insight into the competitive landscape (to learn what works/doesn't work for their brand), nailed down their brand voice and addressed the goals and objectives of their rebranding project. This discovery phase inspired and launched the next phase of building a modern brand identity that will allow them to thrive in a digital-first world.
Photos from the branding workshop with the senior leadership
