The Campaign The Rael woman is resolute and action- forward, but what happens in the very moment she’s faced with making a decision? What holds women back from making seemingly obvious decisions to use products that are better for them? Faced with a Choice is a video ad series that visualizes these questions in a way that will reflect back to viewers a version of their own thought processes.
Rael / Faced with a Choice - Brand Campaign
Lauren partnered with Rael to launch their brand campaigns. Rael, an organic feminine care company, gained their success on Amazon with their high-performing organic products. Their challenge was that they didn't have an active presence outside of Amazon and that there were a lot of competitors in the industry pushing for the "100% organic" selling point. To help solidify their branding and develop a loyal customer base outside of Amazon, the campaigns were focused on creating a unique culture and lifestyle around how real (Rael) women live, both in and out of their periods. The campaigns help build a narrative that authentically resonates with their customers and demonstrates how Rael products fit seamlessly into their lives.
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